How far are we from the 100$ Phenome?

A review of the investment into plant phenotyping over the last 10 years There can be no question about the fact that phenotyping is en vogue! Plant breeders and scientists around the world know that by automatically screening their genetic material or by automating their experimental setups, they can increase the objectivity, resolution (spatial or temporal), and throughput of their measurements, while reducing their labor input—but what about cost? The big question, next to “What can I do with automated plant phenotyping?”, is “How expensive is it?” And to that, there are no easy answers!